Post by account_disabled on Dec 7, 2023 0:29:33 GMT -5
If you're looking at improving SEO for your business, it's hard to know where to start. The field is ever-evolving due to big-picture changes in the way people spend time on the internet and due to the whims of Google. The factors Google ranks you on are ever-changing, so marketers have to work to keep up.
53% of search traffic coming from organic traffic(Image source)
But getting a handle on SEO is essential if you're Job Function Email Database going to get in front of the people who need your product most. People search for your solution to their problems every day, and they're not finding it. With 53% of search traffic coming from organic traffic (from your content showing up in searches naturally), content built around Focus Keywords is essential for success.
Trying to come up with relevant content for these audiences without a clear SEO strategy could lead to a marketing operation that wastes time on content nobody reads and contribute to poor ROI ecommerce numbers across the board.
If you only learn one thing about SEO today, it should be about Focus Keywords. If your SEO strategy was Focus Keywords and nothing else, you weren't doing too badly. They're a good foundation from which you can see results in the short term and learn as you build out the rest of a high-performing SEO effort.
What Is a Focus Keyword?
Like most marketing strategies, SEO is about focussing as much as possible and selling to only your target niche. If you're selling B2B phone solutions, you could be selling to just about anyone. "B2B phone solutions" isn't very niche, so it's not a good keyword to target.
"Small business phone solution" is getting better. You might think that sounds less profitable, but this keyword lets you market yourself more effectively to a budget-conscious customer or one who needs something with a low commitment that can scale with them.
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But "VoIP services for small businesses" would be a much better keyword. Because it's so specific, it's a sign of a high-intent customer who knows just what they want. That'll translate into a search leading to a click-through, which is more likely to turn into a sale.
Because of the incredible amount of data they process every second, Google has become a world leader in deep learning AI. As far back as 2013, AI matched searches to "natural language" phrases that you'd say in conversation or write on your blog.
What Is a Focus Keyword?(Image source)
So, if your customers are searching for CSAT meaning, your blog titled "the meaning of CSAT" will show up just fine, as long as it meets Google's requirements for quality content.
That includes other factors like your site's speed, the UX across different devices, and how many other sites link to your content.
53% of search traffic coming from organic traffic(Image source)
But getting a handle on SEO is essential if you're Job Function Email Database going to get in front of the people who need your product most. People search for your solution to their problems every day, and they're not finding it. With 53% of search traffic coming from organic traffic (from your content showing up in searches naturally), content built around Focus Keywords is essential for success.
Trying to come up with relevant content for these audiences without a clear SEO strategy could lead to a marketing operation that wastes time on content nobody reads and contribute to poor ROI ecommerce numbers across the board.
If you only learn one thing about SEO today, it should be about Focus Keywords. If your SEO strategy was Focus Keywords and nothing else, you weren't doing too badly. They're a good foundation from which you can see results in the short term and learn as you build out the rest of a high-performing SEO effort.
What Is a Focus Keyword?
Like most marketing strategies, SEO is about focussing as much as possible and selling to only your target niche. If you're selling B2B phone solutions, you could be selling to just about anyone. "B2B phone solutions" isn't very niche, so it's not a good keyword to target.
"Small business phone solution" is getting better. You might think that sounds less profitable, but this keyword lets you market yourself more effectively to a budget-conscious customer or one who needs something with a low commitment that can scale with them.
MEET RANKTRACKER
THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
CREATE A FREE ACCOUNT
Or Sign in using your credentials
But "VoIP services for small businesses" would be a much better keyword. Because it's so specific, it's a sign of a high-intent customer who knows just what they want. That'll translate into a search leading to a click-through, which is more likely to turn into a sale.
Because of the incredible amount of data they process every second, Google has become a world leader in deep learning AI. As far back as 2013, AI matched searches to "natural language" phrases that you'd say in conversation or write on your blog.
What Is a Focus Keyword?(Image source)
So, if your customers are searching for CSAT meaning, your blog titled "the meaning of CSAT" will show up just fine, as long as it meets Google's requirements for quality content.
That includes other factors like your site's speed, the UX across different devices, and how many other sites link to your content.